1st Semester
1. Introduction to Digital Marketing
2. Website Planning and Creation
3. Search Engine Optimisation (SEO)
4. Search Engine Marketing
5. Social Media Marketing
6. Content Marketing & Strategy
7. Web Analytics
8. Digital Media Planning and Buying
9. Web Remarketing
10. Email Marketing
11. Design Essentials
12. Mobile Marketing
13. E-Commerce Management
14. Online Reputation Management
15. Adsense, Blogging, and Affiliate Marketing
16. Video Marketing
17. Marketing Automation, Influencer & Podcast Marketing
Managerial Skills:

2nd Semester
1. Introduction to Agency
2. The Art of Pitching
3. Client-Oriented Strategy
4. Campaign Creation for Client
5. Reporting and Evaluation
6. Soft Skills